We
live in an era of information overload. You don’t need proof of this other than
a quick search for something on the internet…which of the numerous links do you
follow and, when you choose one, which so-called facts can you believe?
Don’t
subject your employees to the same confusion of too many words on too many
subjects from too many sources. Take the advice of communication skills training experts: be clear and concise. Know what you want to say and to whom.
Not every employee needs to be involved in your marketing strategy
conversation, for example…only those directly involved.
It’s
like having too many meetings. Soon no one is attending or paying attention.
For your communications to be received with interest and respect, create an
“agenda” for what you want to communicate and then decide who would need (or
want) to share in the decision-making and action steps that will follow. For
maximum effect, simplify your communications—prioritize your messages and
direct them only to the appropriate audience.
