When You Really Want To Communicate – Tell a Story




When you want to communicate and persuade, you need to use your words well. Communication skills training experts maintain that even well-chosen words are more persuasive if they tell a story. So when you need to present your business case and elicit support for your project, why not present it in the form of a story?

Think of it this way. 

  • Every story has a central theme. For you, it will be the problem you propose to solve.
  • Every story has a cast of characters. For you, it will be the team you intend to assemble with all of their expertise, the stakeholders you need to win over, and those who will gain from the success of your project. 

Build the plot on a high level with the most compelling “story line” of all that you have considered. The ending, of course, is your ideal picture of the successful project conclusion.

This is a simple approach to describe your project. But simplicity is powerful. You can adjust the characters and other details as you garner the support and backing you need.