When you are trying to persuade an audience to your way of thinking, it is not smart to ignore the other side of an issue. In fact, according to communication skills training experts, if you present the opposite point of view correctly, your overall message and perspective will carry even more weight.
Here is how to introduce the whole picture while, at the same time, highlighting your thinking on the subject in the most positive way:
- Establish your trustworthiness by acknowledging that there is another side to the issue. The more you try to hide a conflict, the less credibility you have. People believe people they trust.
- We recommend you begin with a reference to the “other side” of the argument and then continue to state the message you want to convey.
As an example…
"While we agree that employee development is an important factor in terms of attracting, engaging and retaining top talent, our research shows that training by itself only changes the behavior of 1-in-5 participants."
Learn more at: http://www.lsaglobal.com/communication-skills-training/